Business Administration

Market Research

FP Markets: Canadian Demographics
Ref. HC 111 F7
Demographic information pertaining to Canadian markets with a segmentation system that classifies communities and neighbourhoods based on purchasing behaviours and other socio-economic elements.

Market Research Handbook
Ref. HC 115 A53
Annual compendium of socio-economic statistics pertaining to the Canadian consumer market and relevant Statistics Canada publications. The last issue is 2008.

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